The Royal Princess Ship was recently christened by Kate Middleton, one of her last public appearances before the expected due date of the royal baby. It is fitting that this tradition was carried out by a member of the royal family, as this new luxury liner is truly fit for a princess.
The Princess Cruises' new ship is capable of holding nearly 4,000 passengers, with an atrium more than 50% larger than others on previous Princess ships.
The 19-deck vessel is set to embark on its first trip on June 16th, decked out with decadent gift shops, and carries the largest pastry shop at sea, which is perfect for large celebrations like birthdays and weddings.
Photo Credit: Luxo
Why This Trend Is Growing
- Luxury Cruise Ships
- The trend is to build bigger and more luxurious cruise ships targeted at an affluent demographic, which represent an opportunity for the transportation industry to develop premium cruises that cater to wealthy travelers.
- Decked-out Amenity Packages
- With new and bigger ships comes the need to offer top-notch amenities to passengers, representing an opportunity for the hospitality industry to innovate and create higher-end amenities packages and services for travelers.
- Regal Partnerships
- Partnering with royalty or celebrities to christen a new luxury ship can add an extra level of prestige to the launch event, which represents an opportunity for the marketing industry to develop strategic partnerships with influential people and organizations
Industries Being Reshaped
- Transportation
- The transportation industry can develop premium cruises that cater to wealthy travelers who demand the ultimate in luxury and comfort.
- Hospitality
- The hospitality industry can innovate and create higher-end amenities packages and services for travelers, including top-notch dining, entertainment, and shopping experiences.
- Marketing
- The marketing industry can develop strategic partnerships with royalty or celebrities to add an extra level of prestige to the launch event or marketing campaign of a new luxury product such as a cruise ship.
