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Score: 6.9
This Month and Warm Top 4 Examples: 2,373 Total Clicks Date Range: Sep 15 - Jan 16
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Brands offer imaginative stimulation through conceptual kids products
Implications - As modern parenting is increasingly defined by providing children with well-rounded development though any means necessary, brands are creating toys that specifically look to spark imagination through color theory. Whether in the form of hands-on, educational activities or conceptual packaging that forgoes labels in order to spark imagination, such efforts highlight the importance of cognitive stimulation in later childhood development. This progression speaks to the view of toys as an opportunity to provide the foundation for lifetime learning through play. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 4,252 Total Clicks Date Range: Aug 15 - Nov 15
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The millennial parenting style is shaped by socially driven concerns
Implications - Growing up in a digital age has shaped and informed the way millennials approach parenting. Feeling a socially driven desire to conquer child-rearing, millennial parents offer their children the best of the best, turning to organic food, luxury baby products and online parenting networks for reassurance and recognition. The millennial generation is ultimately so motivated by social acceptance they feel an incredible, unprecedented pressure to succeed at being a parent. [More]
Score: 7
This Year and Warm Top 4 Examples: 11,120 Total Clicks Date Range: May 15 - Nov 15
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Infant care products evolve to offer dual-purpose capabilities
Implications - Appealing to the on-the-go parent, brands are offering infant products with multi-functional capabilities for heightened convenience. Offering hybrid devices and clothing that double as monitoring tools, these products reflect a need a for more adaptable forms of care. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 7,176 Total Clicks Date Range: May 15 - Nov 15
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Parents turn to products that encourage intelligence to boost IQ at an early age
Implications - Recognizing the continuing decline of today's economical climate, parents are introducing educational devices earlier than ever to get their kids on the right track. Opting for wearable devices and kits that help improve IQs and stimulate creativity, parents are realizing the need for products that encourage longer term benefits as opposed to immediate results. [More]
Score: 5.5
This Year and Mild Top 4 Examples: 1,762 Total Clicks Date Range: Aug 15 - Nov 15
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Making nap time easier, parents turn to tech devices that help induce sleep
Implications - Getting infants to sleep is no easy task, prompting parents to turn to devices that double as sleep aids. Offering infants a sense of calm and comfort through mats and wearables that track patterns and project LED lighting, these products speak to heightened desire for infant development that is more streamlined in approach. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 6,203 Total Clicks Date Range: Jan 14 - Aug 15
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Childhood holiday gifts get an eco-conscious makeover to appease parents
Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids. [More]
Score: 6
This Year and Warm Top 4 Examples: 15,451 Total Clicks Date Range: Apr 14 - Aug 15
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Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
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Score: 4.7
This Year and Warm Top 4 Examples: 1,146 Total Clicks Date Range: Mar 14 - Jul 15
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Babies star in narrative TV ads that emotionally connect brand and consumer
Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 2,222 Total Clicks Date Range: Jan 15 - Jul 15
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LGBTQ acceptance is reflected in family-friendly representations
Implications - Reflective of society's changing attitudes toward the LGBTQ community and their rights, products and media are shifting to introduce diversity to children and families at a younger age. This appeals to contemporary parents looking to educate children on diversity, especially among young Millennial families, who tend to be more tolerant. [More]
Score: 3.7
This Year and Untested Top 4 Examples: 2,474 Total Clicks Date Range: May 15 - May 15
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Encouraging autonomy and self-expression, parents turn to artistic toy products
Implications - Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit. [More]