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Score: 6.1
This Week and Mild Top 4 Examples: 4,270 Total Clicks Date Range: Jan 14 - Aug 15
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Childhood holiday gifts get an eco-conscious makeover to appease parents
Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 14,261 Total Clicks Date Range: Apr 14 - Aug 15
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Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
Score: 5.5
This Quarter and Warm Top 4 Examples: 1,040 Total Clicks Date Range: Mar 14 - Jul 15
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Babies star in narrative TV ads that emotionally connect brand and consumer
Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 2,129 Total Clicks Date Range: Jan 15 - Jul 15
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LGBTQ acceptance is reflected in family-friendly representations
Implications - Reflective of society's changing attitudes toward the LGBTQ community and their rights, products and media are shifting to introduce diversity to children and families at a younger age. This appeals to contemporary parents looking to educate children on diversity, especially among young Millennial families, who tend to be more tolerant. [More]
Score: 4.4
This Year and Untested Top 4 Examples: 2,055 Total Clicks Date Range: May 15 - May 15
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Encouraging autonomy and self-expression, parents turn to artistic toy products
Implications - Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit. [More]
Trend Hunter Services
Score: 6.3
This Year and Warm Top 4 Examples: 8,721 Total Clicks Date Range: Mar 13 - May 15
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Companies offer parents convenient activities via subscription services
Implications - Children's crafting is, like many other hobbies and interests, expanding custom subscription service offerings. These services are enticing for parents in search of interactive art kits that engage kids with creative, educational components. Additionally, by delivering items to family doorsteps, these packaged goods accommodate the busy lifestyles of today's shopper. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 9,734 Total Clicks Date Range: Apr 14 - May 15
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Companies offer parents and kids environmental painting products
Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users. [More]
Score: 5.6
This Year and Mild Top 4 Examples: 4,481 Total Clicks Date Range: Jul 14 - May 15
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New parents turn to ready-made kits to aid in everyday responsibilities
Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children. [More]
Score: 5.6
This Year and Mild Top 4 Examples: 20,737 Total Clicks Date Range: Dec 13 - Apr 15
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Elements of play are added to functional baby products for added entertainment
Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, brands are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go. [More]
Score: 4.5
This Year and Untested Top 4 Examples: 13,398 Total Clicks Date Range: Apr 13 - Apr 15
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Toddler accessories are given a travel-friendly overhaul with portable adjustments
Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home. [More]