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PRO > Babies Trend Report

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DEMOGRAPHICS
 Score:
7
This Month and Warm
Top 6 Examples:
24,172 Total Clicks
Date Range:
Jun 12 - May 13
Popularity  
Activity  
Freshness  

Baby Geekification

Parents are using children's products to show their part in niche nerd culture
Implications - Franchises like Star Wars are understood to hold a subculture within them, and fans of these iconic shows often form their identities around this. Parents who fall into this category are seeking ways to show off their enthusiasm through their children, which is why there's a demand for children's products inspired by niche cultures. [More]
Nerdy Newborn Ensembles
Nerdy Newborn Ensembles

Baby Star Wars Jumpers
Baby Star Wars Jumpers

Super Hero Baby Bonnets
Super Hero Baby Bonnets

Nerdy Gamer Night Lights
Nerdy Gamer Night Lights

Geeky Baby-Eating Accessories
Geeky Baby-Eating Accessories

Plushie Building Blocks
Plushie Building Blocks


Share this Trend    Filed in:    Life-Stages    Pop Culture    Babies   
DEMOGRAPHICS
 Score:
4.5
This Year and Mild
Top 6 Examples:
15,694 Total Clicks
Date Range:
Jan 12 - Sep 12
Popularity  
Activity  
Freshness  

Play Plates

Eating becomes a fun and lighthearted event with novelty dishware
Implications - The home is where consumers can have fun and relax, which is why more home decor designers are turning meal time into a more playful and family-friendly affair with the creation of novel and lighthearted dinnerware and kitchen pieces. These cute and artistic plates appeal to a consumer's inner child while also helping parents to keep their children's attention during dinner time. [More]
Food Artistry Plates
Food Artistry Plates

Attitude-Filled Dinnerware
Attitude-Filled Dinnerware

Puzzle Piece Plates
Puzzle Piece Plates

Quirky Cuisine Dishware
Quirky Cuisine Dishware

Childlike Ceramics
Childlike Ceramics

Tin Can-Like Dishes
Tin Can-Like Dishes


Share this Trend    Filed in:    Art & Design    Lifestyle    Food    Home    Kitchen    Life-Stages    Babies   
DEMOGRAPHICS
 Score:
4.3
This Year and Mild
Top 5 Examples:
3,498 Total Clicks
Date Range:
Jan 12 - Aug 12
Popularity  
Activity  
Freshness  

Kid Creation

Stimulating creativity in children through DIY-focused innovations
Implications - Child creativity is becoming a concern for adults. Researcher Kyung Hee Kim's 2010 study of 300,000 creativity tests dating back to the '70s uncovered that creativity has been decreasing among American children, and that since 1990, children have become less able to produce unique and imaginative ideas. This harsh truth has spawned a number of innovations aimed at sparking childhood creativity, ranging from mobile DIY labs to creative apps for kids. The good news is that creativity can indeed be cultivated, and that any innovation that helps to nurture creativity among youth is sure to be welcomed with open arms. [More]
Kid-Created Sweet Alternatives
Kid-Created Sweet Alternatives

Mobile Kiddie DIY Labs
Mobile Kiddie DIY Labs

Kiddie Book-Creating Apps
Kiddie Book-Creating Apps

Faux Birthday Cake Toys
Faux Birthday Cake Toys

Kid-Sourced Creation Sites
Kid-Sourced Creation Sites


Share this Trend    Filed in:    Life-Stages    Toys    Youth    Babies   
DEMOGRAPHICS
 Score:
5.1
This Year and Mild
Top 5 Examples:
13,903 Total Clicks
Date Range:
Oct 11 - Jul 12
Popularity  
Activity  
Freshness  

Kidaptive Design

Products built with adjustability to accommodate growing children
Implications - As both parents and designers know, caring for a child is expensive. As children get older, products that once fit them as babies are no longer suitable, meaning that parents must continue to spend money on new products. However, there is a growing direction in 'kidaptive design,' designs that are adjustable and adaptable to a growing child's needs. These include everything from furniture to footwear that will adjust in width and height, ensuring the product can still be used by the child and thereby alleviating financial stress from parents. [More]
Classy Baby Boosters
Classy Baby Boosters

Space Craft-Inspired Cribs
Space Craft-Inspired Cribs

Adjustable Child Cycles
Adjustable Child Cycles

Kid-Friendly Footwear
Kid-Friendly Footwear

Adaptive Sleep Spaces
Adaptive Sleep Spaces


Share this Trend    Filed in:    Life-Stages    Art & Design    Clusters    Youth    Babies    Furniture   
DEMOGRAPHICS
 Score:
6
Warm
Top 6 Examples:
120,787 Total Clicks
Date Range:
Dec 10 - Mar 12
Popularity  
Activity  
Freshness  

Kid Couture

Adult emphasis on style is turning children into label-lovers
Implications - Celebrity children are steadily setting the example for the average consumer parent. Seeing children like Suri Cruise in fashionable garb, for instance, has spawned a desire in mothers to up the ante when it comes to their own child’s style. In addition, as more children embrace fashion at a younger and younger age—and more parents encourage it—more couture designers will release mini-versions of their collections, spreading the growth of label-loving tots. [More]
Stylish Tot Photography
Stylish Tot Photography

Toddler Couture
Toddler Couture

Stylish Toddler Couture
Stylish Toddler Couture

Japanese-Inspired Kidswear
Japanese-Inspired Kidswear

Blooming Young Artists
Blooming Young Artists

Fashionable Kiddie Footwear
Fashionable Kiddie Footwear


Share this Trend    Filed in:    Fashion    Pop Culture    Hip Fashion    Clusters    Life-Stages    Babies