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Score: 6.8
This Week and Warm Top 4 Examples: 15,683 Total Clicks Date Range: Apr 13 - Mar 15
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Infant aesthetics go from cartoonish to chic
Implications - Minimalist baby design speaks to a happy medium between the popular fad-based, Internet-heavy infant aesthetic, and the classic cartoonish, childlike look of animal-inspired, pastel-hued pieces. This more sophisticated look accommodates the need for something modern and age appropriate, yet still fitting to an adult aesthetic. [More]
Score: 6.2
This Week and Mild Top 4 Examples: 6,546 Total Clicks Date Range: Nov 13 - Mar 15
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Animals are prominent in baby design
Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 18,323 Total Clicks Date Range: Jun 13 - Mar 15
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Handmade clothing for infants adds a more trustworthy feel
Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing. [More]
Score: 7.3
This Month and Mild Top 4 Examples: 6,596 Total Clicks Date Range: Dec 14 - Mar 15
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Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 5,746 Total Clicks Date Range: Jan 14 - Mar 15
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Baby food puts extra emphasis on speedy growth in specific areas
Implications - With the rise of the health movement comes a demand for specific health products in unexpected categories such as baby food. Though nutrition has always been a focus in this sphere, the specific, developmental approach to food for tots shows a move toward more tightly tailored forms of growth. Beyond the health movement, this also points to more nuanced values when it comes to the development of a child. [More]
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Score: 7.1
This Month and Warm Top 4 Examples: 27,272 Total Clicks Date Range: Aug 13 - Mar 15
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Extending humor onto their kids, parents opt for satirical baby clothing
Implications - Moving beyond cartoon characters and adolescent references, infant clothing is adapting to feature elements of humor to appeal to young parents. Clothing brands are referencing cultural movements and figured to not only add a comical element to kid’s clothing, but also provide a way for parents to project their own sense of humor and personality onto their kids. [More]
Score: 4.9
This Month and Untested Top 4 Examples: 4,453 Total Clicks Date Range: Jun 14 - Mar 15
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Artistic kids' clothing provides an outlet for parents' originality
Implications - Adding a sense of individuality to infant wear, parents are turning to artistic clothing options for allure. Moving beyond pop culture references and designer labels, parents are seeking out apparel pieces reminiscent of artisan crafts and custom designs, reflecting a need to showcase originality even when it comes to the family. [More]
Score: 8.1
This Quarter and Warm Top 4 Examples: 29,442 Total Clicks Date Range: Jul 13 - Jan 15
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Wasteful family lifestyles are addressed with eco-friendly products
Implications - Disposable products are a convenient option for families, but as consumer concern about the effect on the environment rises, many are seeking out eco-friendly alternatives for raising children. Everything from personal care products to home decor is getting a sustainable overhaul as parents look to decrease their carbon footprint and instill conscientious lifestyle habits earlier on. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 6,380 Total Clicks Date Range: May 13 - Dec 14
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Dads turn to mobile apps to aid in everyday parenting
Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 8,580 Total Clicks Date Range: Sep 13 - Oct 14
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Children's footwear is given a luxe overhaul for fashion-conscious parents
Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury. [More]