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Score: 4.8
This Quarter and Untested Top 4 Examples: 1,544 Total Clicks Date Range: May 15 - May 15
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Encouraging autonomy and self-expression, parents turn to artistic toy products
Implications - Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 7,760 Total Clicks Date Range: Mar 13 - May 15
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Companies offer parents convenient activities via subscription services
Implications - Children's crafting is, like many other hobbies and interests, expanding custom subscription service offerings. These services are enticing for parents in search of interactive art kits that engage kids with creative, educational components. Additionally, by delivering items to family doorsteps, these packaged goods accommodate the busy lifestyles of today's shopper. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 8,715 Total Clicks Date Range: Apr 14 - May 15
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Companies offer parents and kids environmental painting products
Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 4,206 Total Clicks Date Range: Jul 14 - May 15
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New parents turn to ready-made kits to aid in everyday responsibilities
Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 19,539 Total Clicks Date Range: Dec 13 - Apr 15
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Elements of play are added to functional baby products for added entertainment
Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, retailers are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go. [More]
Trend Hunter Services
Score: 4.8
This Quarter and Untested Top 4 Examples: 12,606 Total Clicks Date Range: Apr 13 - Apr 15
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Toddler accessories are given a travel-friendly overhaul with portable adjustments
Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 4,697 Total Clicks Date Range: May 14 - Apr 15
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Parents turn to apps to monitor infants while on the go
Implications - Helping to make the process of caring for newborns a little bit easier, brands are offering apps and tech devices that help parents care for infants while outside the home. Providing checklists, reminders and even ways to track health, these apps offer parents a more streamlined way of monitoring their children while out and about. This reflects a need to maintain a sense of management and control over infant care, particularly when outside the home. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 16,555 Total Clicks Date Range: Apr 13 - Mar 15
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Infant aesthetics go from cartoonish to chic
Implications - Minimalist baby design speaks to a happy medium between the popular fad-based, Internet-heavy infant aesthetic, and the classic cartoonish, childlike look of animal-inspired, pastel-hued pieces. This more sophisticated look accommodates the need for something modern and age appropriate, yet still fitting to an adult aesthetic. [More]
Score: 5.7
This Year and Mild Top 4 Examples: 7,510 Total Clicks Date Range: Nov 13 - Mar 15
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Animals are prominent in baby design
Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 20,707 Total Clicks Date Range: Jun 13 - Mar 15
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Handmade clothing for infants adds a more trustworthy feel
Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing. [More]