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Score: 5.6
Recent and Mild Top 4 Examples: 7,663 Total Clicks Date Range: Apr 14 - May 15
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Companies offer parents and kids environmental painting products
Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users. [More]
Score: 6
This Week and Mild Top 4 Examples: 3,372 Total Clicks Date Range: Jul 14 - May 15
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New parents turn to ready-made kits to aid in everyday responsibilities
Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 18,688 Total Clicks Date Range: Dec 13 - Apr 15
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Elements of play are added to functional baby products for added entertainment
Implications - Entertaining infants and toddlers can be quite the challenge, particularly while on the go, prompting parents to turn to infant products that are multifunctional and more engaging. Offering strollers and baby seats that double as toys as well as integrate media devices, retailers are providing a way to distract and entertain infants in a way that maintains a level of care and comfort while on the go. [More]
Score: 4.9
This Quarter and Untested Top 4 Examples: 12,044 Total Clicks Date Range: Apr 13 - Apr 15
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Toddler accessories are given a travel-friendly overhaul with portable adjustments
Implications - Offering toddlers and infants a sense of comfort, brands are redesigning traditional infant furnishings and accessories to be more adaptable outside the home. Making it easy to fold or collapse bassinets and play pens into compact, portable shapes, brands are offering typically large or hard to maneuver products in a more efficient and easy to transport model. This reflects a need to make travel experiences and routine outings more efficient without sacrificing comforts of home. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 4,553 Total Clicks Date Range: May 14 - Apr 15
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Parents turn to apps to monitor infants while on the go
Implications - Helping to make the process of caring for newborns a little bit easier, brands are offering apps and tech devices that help parents care for infants while outside the home. Providing checklists, reminders and even ways to track health, these apps offer parents a more streamlined way of monitoring their children while out and about. This reflects a need to maintain a sense of management and control over infant care, particularly when outside the home. [More]
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Score: 6.4
This Quarter and Warm Top 4 Examples: 16,312 Total Clicks Date Range: Apr 13 - Mar 15
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Infant aesthetics go from cartoonish to chic
Implications - Minimalist baby design speaks to a happy medium between the popular fad-based, Internet-heavy infant aesthetic, and the classic cartoonish, childlike look of animal-inspired, pastel-hued pieces. This more sophisticated look accommodates the need for something modern and age appropriate, yet still fitting to an adult aesthetic. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 7,049 Total Clicks Date Range: Nov 13 - Mar 15
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Animals are prominent in baby design
Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 20,475 Total Clicks Date Range: Jun 13 - Mar 15
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Handmade clothing for infants adds a more trustworthy feel
Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 8,864 Total Clicks Date Range: Dec 14 - Mar 15
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Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 6,205 Total Clicks Date Range: Jan 14 - Mar 15
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Baby food puts extra emphasis on speedy growth in specific areas
Implications - With the rise of the health movement comes a demand for specific health products in unexpected categories such as baby food. Though nutrition has always been a focus in this sphere, the specific, developmental approach to food for tots shows a move toward more tightly tailored forms of growth. Beyond the health movement, this also points to more nuanced values when it comes to the development of a child. [More]