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Score: 7.1
This Quarter and Warm Top 6 Examples: 11,779 Total Clicks Date Range: Mar 15 - Nov 16
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Baby food brands seek to assure parents of the quality of their products
Implications - Straightforward packaging on baby food both showcases brands' transparency about their products while simultaneously conveying to parents that they understand their concerns about their baby’s nutrition. Transparent labeling enables the consumer to be sure of their product selection without worrying about harmful additives. [More]
Score: 7.6
This Year and Warm Top 6 Examples: 9,761 Total Clicks Date Range: Aug 15 - Nov 16
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Worried parents look to keep on an eye on their children inside the womb and out
Implications - Now that Millennials have become parents, a rise in technology that helps them to keep track of their children can be seen. In addition to decreasing levels of stress many new parents feel regarding their children, these products can help them improve their parenting skills the way they would develop any other skill. This shows a convergence of digital enhancement with classic parenting skills that accommodates the digital native parent. [More]
Score: 5.3
This Year and Mild Top 5 Examples: 5,445 Total Clicks Date Range: Sep 14 - Nov 16
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To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. [More]
Score: 7
This Year and Warm Top 4 Examples: 14,272 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
Score: 6
This Year and Warm Top 6 Examples: 5,948 Total Clicks Date Range: Jun 15 - Sep 16
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Millennial parents seek support online when it comes to raising children
Implications - The phrase "it takes a village to raise a child" now rings even more true and is even more relevant as a new generation of parents turns to peers online to seek advice. As is the case with Millennials' purchasing decisions, Millennial parents are reviewing, researching, and contributing to their own and others' parenting styles online. This shows that Millennials will adhere to old habits as they age, prompting adaptability, not transformation, from brands they use. [More]
Score: 4.4
This Year and Mild Top 4 Examples: 1,876 Total Clicks Date Range: Dec 15 - Jul 16
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Infant products receive a unique re-design to appease parents tight on time
Implications - Making bath time and cleaning after toddlers a whole lot easier, brands are turning to convenient services and mess-free tactics to ease everyday routine. Offering no-rinse bath products and on-demand diaper services, brands are seeking to not only make infant care more convenient, but also more adaptable to busy lifestyles. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 1,759 Total Clicks Date Range: Aug 15 - Jul 16
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Infant care products incorporate premium ingredients for organic appeal
Implications - Satiating growing parental concerns over infant health and wellness, brands are turning to premium ingredients to offer more natural solutions. Integrating ingredients like coconut oil and cocoa butter into baby soaps and cleaning products, brands are utilizing ingredients typically associated with more upscale, adult tastes. This speaks to a need for not only for more natural infant care products, but also for goods that are reflective of more premium, high-end specifications. [More]
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Score: 5.8
This Year and Warm Top 5 Examples: 19,251 Total Clicks Date Range: Feb 15 - Apr 16
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Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age. [More]
Score: 4.8
Mild Top 5 Examples: 5,688 Total Clicks Date Range: Sep 15 - Jan 16
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Brands offer imaginative stimulation through conceptual kids products
Implications - As modern parenting is increasingly defined by providing children with well-rounded development though any means necessary, brands are creating toys that specifically look to spark imagination through color theory. Whether in the form of hands-on, educational activities or conceptual packaging that forgoes labels in order to spark imagination, such efforts highlight the importance of cognitive stimulation in later childhood development. This progression speaks to the view of toys as an opportunity to provide the foundation for lifetime learning through play. [More]
Score: 5.2
Warm Top 6 Examples: 9,749 Total Clicks Date Range: Jun 15 - Nov 15
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The millennial parenting style is shaped by socially driven concerns
Implications - Growing up in a digital age has shaped and informed the way millennials approach parenting. Feeling a socially driven desire to conquer child-rearing, millennial parents offer their children the best of the best, turning to organic food, luxury baby products and online parenting networks for reassurance and recognition. The millennial generation is ultimately so motivated by social acceptance they feel an incredible, unprecedented pressure to succeed at being a parent. [More]