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Score: 6
This Month and Mild Top 4 Examples: 5,794 Total Clicks Date Range: May 13 - Dec 14
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Dads turn to mobile apps to aid in everyday parenting
Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 6,463 Total Clicks Date Range: Sep 13 - Oct 14
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Children's footwear is given a luxe overhaul for fashion-conscious parents
Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 10,083 Total Clicks Date Range: Jul 12 - Oct 14
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Health devices receive a youthful overhaul to ease medical experiences
Implications - Tests and medical check-ups can be quite uncomfortable, particularly for children, prompting a turn toward more playful alternatives. Combining medical devices with traditional children's toys, health brands are seeking to add an element of familiarity to traditional health practices, reflecting a growing emphasis on entertainment and enjoyment, even in areas of health and well-being. [More]
Score: 7.8
This Quarter and V. Hot Top 4 Examples: 4,678 Total Clicks Date Range: Jan 14 - Oct 14
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Parenthood is made easier with the use of social communities
Implications - Seeking to make the transition into parenthood less stressful, moms and dads are turning to social platforms and online communities for communal support. Allowing individuals to connect over shared circumstances and worries, online communities provide a platform for expression, reflecting a need for communal interaction even during more mature life stages. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 9,014 Total Clicks Date Range: Dec 13 - Jun 14
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A need for parental adaptability prompts sensor-equipped products for newborns
Implications - Maintaining the needs of newborns can be quite the challenge, especially for working parents. Seeking to provide care in a more pragmatic manner, parents are turning to smart gadgets that help automate activities like feeding and diaper-changing, offering something more efficient than simple monitoring. [More]
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Score: 6.4
This Year and Warm Top 4 Examples: 8,448 Total Clicks Date Range: Jan 12 - Jun 14
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Encouraging engagement, infant programs combine play and interaction
Implications - Social skills are of the utmost importance in today's digital world, and only peer-to-peer play can prepare children for the adult world. Seeking to foster bonds with other kids, parents are turning to programs that help promote socialization. Baby spas and DJ schools provide a social alternative to at-home bonding and a desire to foster a more socially integrated generation in the face of dwindling person-to-person interaction. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 15,793 Total Clicks Date Range: Sep 13 - Jun 14
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As childhood activity decreases, parents and brands reframe healthy living
Implications - Activity for North American children is no longer an assumed pastime, which has lead to the rebranding of activity as hip to enhance parental social status and childhood health levels. Traditionally mature workouts are given a juvenile makeover to satisfy children looking to emulate adulthood and avoid the progress of child obesity. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 59,923 Total Clicks Date Range: Sep 13 - Jun 14
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Instead of forcing children outside, parents opt for health-centric fixtures
Implications - As the amount of time children spend inside continues to rise, the incorporation of workout furniture for youths is making healthy choices a constant. Instead of forcing kids outside for exercise, parents are opting to soothe technology-laden youth with simple furniture designs that force activity in a more subtle way. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 6,705 Total Clicks Date Range: Sep 13 - Jun 14
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Parents opt for athletic-focused clothing for kids for a lifestyle extension
Implications - As parents plateau with their own healthy endeavors, the incorporation of offspring into fitness-focused lifestyles is being supported with infant clothing designed for working out. The instilling of healthy habits early revolts against rising obesity rates in North America that are causing parents to become hyper aware of reduced life expectancy. [More]
Score: 5.2
This Year and Warm Top 4 Examples: 7,780 Total Clicks Date Range: Dec 13 - Jun 14
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As parents project health woes onto offspring, child fitness trackers rise
Implications - The digitization of fitness is reaching new heights and being incorporated by families as an effective means to track child development and health. As parental concerns for health and reliance on technology rise, the expansion of fitness tracking into the child market sets youth up to be healthier in their adult years. [More]