The 'Baby Can Wait' Campaign Warns Against Unprotected Sex

By: Leslie Chen - Published: Feb 16, 2013 • References: & adsoftheworld
If you've ever watched the MTV reality shows 'Teen Mom' or '16 & Pregnant,' then the epidemic of teen pregnancy depicted in these 'Baby Can Wait' print ads will come as no surprise to you.

Created by advertising agency Serve Marketing in the USA for the Teen Pregnancy Prevention Initiative led by United Way, the campaign features three different images of adolescent males with accompanying copy that illustrates the realities of becoming a teenage mother. Each of the ads are titled, 'You are so fine,' Baby, You're the one' and 'I would do anything for you.' The 'Baby Can Wait' ads each start off with these heartwarming lines and then proceed to reveal the scary truth behind teen pregnancy like going to doctor's meetings on your own once your significant other realizes he can't handle that much responsibility.

The Baby Can Wait advertisements send an important message that all teenagers should remember in their relationships. Stats for Teen Pregnancy Prevention Ads Trending: Older & Average
Research: 5,394 clicks in 170 w
Interest: 0.7 minutes
Concept: Baby Can Wait
Related: 31 examples / 24 photos
Segment: Females, 12-18
Comparison Set: 11 similar articles, including: sound-producing ads, attitude-changing chocolate ads, and champagne-popping award campaigns.