From Classic Food Focused Ads to Lifestyle Behaviors

By: Michael Nieto - Published: • References:
These Kit Kat campaigns have been able to focus on the concept of "taking a break" as the brands popular slogan. The idea of integrating this message into these tasty chocolates would ensure that people should take a break more often. It’s become a ritual that these ads not only promote the tasty treat itself but also incorporate human behaviors to accompany the product.

Taking a break could simply mean steering away from work or technology where most people should reward themselves with something sweet for their accomplishments. Every once in a while, it’s great to enjoy yourself in the best way possible. These Kit Kat campaigns portray perfect examples of how hard working people should relax and treat themselves more often with great snack like Kit Kat bars. Stats for 12 Break-Encouraging Kit Kat Campaigns Trending: This Year & Warm
Traction: 7,105 clicks in 47 w
Interest: 1.4 minutes
Concept: Kit Kat Campaigns
Related: 56 examples / 43 photos
Segment: Neutral, 4-55+
Comparison Set: 20 similar articles, including: specialized chocolate shops, human vending machines, and brand slogan-inspired ads.