Parents all share the same concerns when it comes to their kids, but these Cape Town Fish Market print ads amplify those worries to another level.
Babysitters can either be reliable or completely irresponsible; this campaign focuses on the latter with images of ouija board sessions, milk bottle contamination and watching inappropriate movie scenes. The ads are accompanied by the copy, "Who knows what the babysitter's up to? That's why we have a kid's menu." Comical with a bit of truth involved, these ads will even make non-parents chuckle.
Although leaving the kids at home with a babysitter may allow for some peace and quiet, this Cape Town Fish Market campaign reveals that enduring the momentary stress may be the best idea in the long run.
Stats for Devious Babysitting Campaigns
Trending: Older & Average
Research: 3,193 clicks in 158 w
Interest: 2.2 minutes
Concept: Cape Town Fish Market
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: artistic veggie ads, inflight complainer ads, and teen pregnancy prevention ads.
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