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Score: 8.7
This Quarter and Hot Top 4 Examples: 59,236 Total Clicks Date Range: Nov 13 - May 14
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Campaigns are left unscripted and organic for approachability
Implications - Approachability is often lost in the development of more advanced, modern aesthetics. Seeking to heighten consumer connections, brands are turning to candid photographs and street-style settings to make campaigns easy to relate to. This speaks to a shift in marketing tactics toward more realistic images, as opposed to glamorous, over-processed ones. [More]
Score: 8.8
This Quarter and Hot Top 4 Examples: 61,328 Total Clicks Date Range: Feb 13 - May 14
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Fashion marketing makes use of exotic animals to equate luxury with rarity
Implications - As the luxury goods market expands internationally, the fashion vertical is branching outward with marketing that incorporates wild animals to correlate exoticism or endangerment with a branded sense of exclusivity. Speaking to the nouveau riche that equate the exotic with high worth, this shift towards subtle marketing techniques plays more to the subconscious of the consumer and how natural rarity when compared to the manufactured elicits an inane response from consumers to be enticed. [More]
Score: 8.3
This Quarter and V. Hot Top 4 Examples: 40,421 Total Clicks Date Range: May 13 - Apr 14
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Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 12,155 Total Clicks Date Range: May 13 - Apr 14
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Taking a raw approach, advertisers use reality to deter drinking
Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers. [More]
Score: 7.5
This Year and Warm Top 4 Examples: 42,339 Total Clicks Date Range: Aug 12 - Mar 14
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Ads turn to realistic obesity imagery to incite consumer action
Implications - Despite the onslaught of PSAs that seek to encourage healthier lifestyles, the accessibility of fast food has resulted in consumers frequently disregarding the need for nourishment. As a method to incite greater urgency into consumer behavior, marketers are turning to methods of foreshadowing to demonstrate what lack of action can result in. The use of grim precautionary imagery reflects the need for marketing approaches that dive deeper into consumers’ psychologically inherent fears. [More]
Trend Hunter Services
Score: 5.9
This Year and Warm Top 4 Examples: 2,825 Total Clicks Date Range: Jun 13 - Mar 14
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Unsuspecting ads utilize elements of surprise to evoke instant responses
Implications - While straightforward ad techniques offer consumers a more clearcut message and takeaway, sticking to simple distinctions often leaves viewers feeling mentally unchallenged. Unsuspecting campaigns that keep consumers guessing and analyzing what the ad is about offers a more thought-provoking approach, combining elements of shock with the need for more intellectually engaging marketing methods. [More]
Score: 8.4
This Year and V. Hot Top 4 Examples: 21,000 Total Clicks Date Range: Nov 13 - Feb 14
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Personally revealing ads provide sincerity through raw human responses
Implications - Creating a personal link with ads can be quite challenging with mainstream brands tending to sway towards more grandiose and over-stimulated techniques. Campaigns that showcase ordinary people exposing their beliefs or political stances offer extremely vulnerable perspectives, utilizing relatable human responses to create a more sincere and legitimate message. [More]
Score: 8.4
This Year and V. Hot Top 4 Examples: 22,565 Total Clicks Date Range: Jan 13 - Jan 14
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Utilizing toddlers in campaigns offers a more playful connection with viewers
Implications - With marketers constantly looking for ways to engage consumers, replacing actors with infants offers a way to engage viewers on a more humorous level. The commonly positive and heartwarming sentiment toward toddlers incites positive feelings regarding the brand. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 50,219 Total Clicks Date Range: Mar 13 - Nov 13
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Consumers are double taking surreal, digitally altered images
Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing. [More]
Score: 7.6
V. Hot Top 4 Examples: 116,553 Total Clicks Date Range: Jan 13 - May 13
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Companies are using shock marketing to send a positive message
Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]