DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Print Category List Full Index
| Score:
7.6 | This Quarter and Warm
Top 6 Examples:
Date Range:
56,904 Total Clicks Jan 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive messageImplications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
 Depression-Oriented Photography |
 Unrealistic Anorexia Ads |
 Anti-Airbrush Guerrilla Marketing |
 Airbrush-Protesting Portraits |
 Disorder-Awareness Depictions |
 Morbid Graveyard Celebrity Editorials |
Filed in: Marketing Charity Social Good Education Activism Print Branding Commercials
| Score:
5.7 | This Year and Mild
Top 6 Examples:
Date Range:
3,730 Total Clicks Sep 11 - Feb 13 |
| Popularity | |
| Activity | |
| Freshness |
Aspirational Urban
Suburban consumers turn to in-your-face urban marketingImplications - Looking to regain a sense of their youth, boomers are being drawn towards commercials, print ads and interactive campaigns that glamorize suburban life through symbols of urbanity. Hip hop, lawlessness and bling appeal to the more risk adverse, routine-coveting Generation X in various forms of parody. [More]
 Thug-Style Mommy Raps |
 Prejudiced Chick Parodies |
 Hilarious Rapping Frog Videos |
 Partially Animated Car Commercials |
 Swagged-Out Mommy Raps |
 Grammatically Correct Raps |
Filed in: Marketing Pop Culture Internet Print Commercials
| Score:
5.4 | This Year and Mild
Top 6 Examples:
Date Range:
17,969 Total Clicks Feb 12 - Jun 12 |
| Popularity | |
| Activity | |
| Freshness |
Canine Campaigning
Using dogs in advertisements to sell more than just pet productsImplications - Animals of all species are used frequently in advertising to capture the attention of animal lovers and to give a brand message a cute and quirky twist. Since they are considered "man's best friend," dogs, by far, are the most common animal used in advertising due to their ability to appeal to consumer sentiment. Advertising that uses puppies and fully grown canines often strike an emotional chord within viewers, which builds trust for the brand, regardless of the original advertising message. Thus, in addition to brands operating in the pet category, brands in industries from fashion to cars are also using these furry friends in their marketing campaigns. [More]
 Spice-Suffering Dog Ads |
 Sad Puppy-Eyed Ads |
 Chic Canine Campaigns |
 Hand-Shaped Tail Ads |
 Adorable Dog-Driving Ads |
 Canine Concern Ads |
Filed in: Marketing Lifestyle Pets Clusters Print Commercials
| Score:
4.6 | Mild
Top 6 Examples:
Date Range:
14,282 Total Clicks Mar 12 - Mar 12 |
| Popularity | |
| Activity | |
| Freshness |
Social Fearvertising
Using fear to drive social concern among consumersImplications - Self fearvertising is often used by marketers to convince consumers to buy products so they can alleviate their fears of turning into unwanted versions of their future selves -- for example, the fear of becoming someone who is overweight, bald or a bad parent. Now, social cause marketers are turning to social fearvertising, in which the fear elicited is not fear for oneself, but rather fear for others. This naturally draws upon feelings of guilt, which in turn persuades consumers to notice or take action about some particular social cause or issue. [More]
 Roadkill Canine Ads |
 Supercharged Social Media Activism |
 Unwelcoming Womanhood Ads |
 Porcelain Pedestrian Ads |
 Fading Youth Ads |
 Alleyway Attack Ads |
Filed in: Marketing Lifestyle Health Clusters Social Good Print
| Score:
5.4 | Warm
Top 6 Examples:
Date Range:
26,768 Total Clicks Jun 11 - Mar 12 |
| Popularity | |
| Activity | |
| Freshness |
Participatory Advertising
Low-interactivity ads conveniently engage & capture attentionImplications - A full-fledged interactive campaign can sometimes be a double-edged sword for marketers. On one hand, it offers superior consumer engagement; on the other, it takes the consumer more time and effort -- for example, the consumer has to visit the brand's microsite or play a game via his iPhone. One way to enhance engagement without "inconveniencing" the consumer is participatory advertising -- ads that ask consumers to participate in a simple way, such as touching their TV screens, searching for a word or simply plugging in their earphones. These ads are simple, yet still clever and engaging, offering the benefits of interactive advertising without requiring a high level of commitment from an already busy consumer. [More]
 Gagafied Car Editorials |
 Plug and Play Print Ads |
 TV Detective Ads |
 Sweet-Issuing Billboards |
 Comically Interactive Ads |
 Satiny Skin Ads |
Filed in: Marketing Lifestyle Clusters Unique Print Interactive
