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Score: 8.9
This Quarter and Hot Top 4 Examples: 55,983 Total Clicks Date Range: Aug 12 - Mar 14
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Ads turn to realistic obesity imagery to incite consumer action
Implications - Despite the onslaught of PSAs that seek to encourage healthier lifestyles, the accessibility of fast food has resulted in consumers frequently disregarding the need for nourishment. As a method to incite greater urgency into consumer behavior, marketers are turning to methods of foreshadowing to demonstrate what lack of action can result in. The use of grim precautionary imagery reflects the need for marketing approaches that dive deeper into consumers’ psychologically inherent fears. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 2,565 Total Clicks Date Range: Jun 13 - Mar 14
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Unsuspecting ads utilize elements of surprise to evoke instant responses
Implications - While straightforward ad techniques offer consumers a more clearcut message and takeaway, sticking to simple distinctions often leaves viewers feeling mentally unchallenged. Unsuspecting campaigns that keep consumers guessing and analyzing what the ad is about offers a more thought-provoking approach, combining elements of shock with the need for more intellectually engaging marketing methods. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 18,011 Total Clicks Date Range: Nov 13 - Feb 14
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Personally revealing ads provide sincerity through raw human responses
Implications - Creating a personal link with ads can be quite challenging with mainstream brands tending to sway towards more grandiose and over-stimulated techniques. Campaigns that showcase ordinary people exposing their beliefs or political stances offer extremely vulnerable perspectives, utilizing relatable human responses to create a more sincere and legitimate message. [More]
Score: 8
This Year and Hot Top 4 Examples: 43,645 Total Clicks Date Range: Mar 13 - Nov 13
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Consumers are double taking surreal, digitally altered images
Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing. [More]
Score: 7.9
This Year and V. Hot Top 4 Examples: 108,432 Total Clicks Date Range: Jan 13 - May 13
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Companies are using shock marketing to send a positive message
Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
Trend Hunter Services
Score: 5
Warm Top 4 Examples: 3,406 Total Clicks Date Range: Sep 11 - Feb 13
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Suburban consumers turn to in-your-face urban marketing
Implications - Looking to regain a sense of their youth, boomers are being drawn towards commercials, print ads and interactive campaigns that glamorize suburban life through symbols of urbanity. Hip hop, lawlessness and bling appeal to the more risk adverse, routine-coveting Generation X in various forms of parody. [More]
Score: 5.5
Warm Top 4 Examples: 21,498 Total Clicks Date Range: Mar 12 - Jun 12
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Using dogs in advertisements to sell more than just pet products
Implications - Animals of all species are used frequently in advertising to capture the attention of animal lovers and to give a brand message a cute and quirky twist. Since they are considered "man's best friend," dogs, by far, are the most common animal used in advertising due to their ability to appeal to consumer sentiment. Advertising that uses puppies and fully grown canines often strike an emotional chord within viewers, which builds trust for the brand, regardless of the original advertising message. Thus, in addition to brands operating in the pet category, brands in industries from fashion to cars are also using these furry friends in their marketing campaigns. [More]
Score: 4.6
Warm Top 4 Examples: 12,722 Total Clicks Date Range: Mar 12 - Mar 12
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Using fear to drive social concern among consumers
Implications - Self fearvertising is often used by marketers to convince consumers to buy products so they can alleviate their fears of turning into unwanted versions of their future selves -- for example, the fear of becoming someone who is overweight, bald or a bad parent. Now, social cause marketers are turning to social fearvertising, in which the fear elicited is not fear for oneself, but rather fear for others. This naturally draws upon feelings of guilt, which in turn persuades consumers to notice or take action about some particular social cause or issue. [More]
Score: 5.3
Warm Top 4 Examples: 26,162 Total Clicks Date Range: Jun 11 - Mar 12
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Low-interactivity ads conveniently engage & capture attention
Implications - A full-fledged interactive campaign can sometimes be a double-edged sword for marketers. On one hand, it offers superior consumer engagement; on the other, it takes the consumer more time and effort -- for example, the consumer has to visit the brand's microsite or play a game via his iPhone. One way to enhance engagement without "inconveniencing" the consumer is participatory advertising -- ads that ask consumers to participate in a simple way, such as touching their TV screens, searching for a word or simply plugging in their earphones. These ads are simple, yet still clever and engaging, offering the benefits of interactive advertising without requiring a high level of commitment from an already busy consumer. [More]
Score: 5.7
Warm Top 4 Examples: 43,175 Total Clicks Date Range: Nov 11 - Mar 12
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Campaigns use soirees and disorder to communicate fun & hip culture
Implications - A good party is often associated with engaging fun and a touch of disaster, which are exactly what brands are cooking up for their recent marketing campaigns. Ranging from print ads featuring crowded and chaotic soirees to upbeat, party-filled videos, these campaigns appeal to young (and young at heart) consumers who embrace excitement and disorder while allowing a brand to deliver the image of having a cool, fun-filled culture. [More]