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Score: 6.9
This Quarter and Warm Top 4 Examples: 31,825 Total Clicks Date Range: Jan 14 - Sep 14
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Print campaigns are taken a step further with participatory engagement
Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 3,598 Total Clicks Date Range: Oct 13 - Aug 14
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Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 4,097 Total Clicks Date Range: Mar 13 - Jul 14
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Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 4,992 Total Clicks Date Range: Apr 13 - Jul 14
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Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. [More]
Score: 8.1
This Year and Hot Top 4 Examples: 70,690 Total Clicks Date Range: Nov 13 - May 14
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Campaigns are left unscripted and organic for approachability
Implications - Approachability is often lost in the development of more advanced, modern aesthetics. Seeking to heighten consumer connections, brands are turning to candid photographs and street-style settings to make campaigns easy to relate to. This speaks to a shift in marketing tactics toward more realistic images, as opposed to glamorous, over-processed ones. [More]
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Score: 8.2
This Year and Hot Top 4 Examples: 78,232 Total Clicks Date Range: Feb 13 - May 14
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Fashion marketing makes use of exotic animals to equate luxury with rarity
Implications - As the luxury goods market expands internationally, the fashion vertical is branching outward with marketing that incorporates wild animals to correlate exoticism or endangerment with a branded sense of exclusivity. Speaking to the nouveau riche that equate the exotic with high worth, this shift towards subtle marketing techniques plays more to the subconscious of the consumer and how natural rarity when compared to the manufactured elicits an inane response from consumers to be enticed. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 44,436 Total Clicks Date Range: May 13 - Apr 14
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Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]
Score: 6.5
This Year and Hot Top 4 Examples: 13,011 Total Clicks Date Range: May 13 - Apr 14
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Taking a raw approach, advertisers use reality to deter drinking
Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers. [More]
Score: 7
This Year and Warm Top 4 Examples: 47,906 Total Clicks Date Range: Aug 12 - Mar 14
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Ads turn to realistic obesity imagery to incite consumer action
Implications - Despite the onslaught of PSAs that seek to encourage healthier lifestyles, the accessibility of fast food has resulted in consumers frequently disregarding the need for nourishment. As a method to incite greater urgency into consumer behavior, marketers are turning to methods of foreshadowing to demonstrate what lack of action can result in. The use of grim precautionary imagery reflects the need for marketing approaches that dive deeper into consumers’ psychologically inherent fears. [More]
Score: 5.4
This Year and Warm Top 4 Examples: 3,161 Total Clicks Date Range: Jun 13 - Mar 14
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Unsuspecting ads utilize elements of surprise to evoke instant responses
Implications - While straightforward ad techniques offer consumers a more clearcut message and takeaway, sticking to simple distinctions often leaves viewers feeling mentally unchallenged. Unsuspecting campaigns that keep consumers guessing and analyzing what the ad is about offers a more thought-provoking approach, combining elements of shock with the need for more intellectually engaging marketing methods. [More]