Humorizing Hispanic

Marketers take a comedic approach to connect with younger Hispanics

Implications - Marketers looking to tap into the Hispanic Millennial market are opting for a lighthearted, humorous approach. The success of these campaigns reveals that Hispanic Millennials possess the same self-aware, self-reflexive sense of humor as their Caucasian counterparts, able to poke fun at stereotypes on both a generational and cultural level.
SCORE: 4.5
This Year and Untested Top 6 Examples: 1,355 Total Clicks Jul 15 - Jul 16
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Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMarketingMediaHumor
Satirical Fast Fashion Commercials - This Old Navy Campaign Teaches Moms About Cool Clothes
SCORE: 7.9
This Year and Warm 577 Clicks Pub: Jul 4, 16
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
Actress Judy Reyes stars in this Hispanic Old Navy campaign that promotes the fast fashion retailer’s Back to School sale. Playing a mom who drives her son to school on the first day of classes,... [More]
Humorous Hispanic Accounts - Social Media Star Lejuan James Shares Snippets of Life as a Latino
SCORE: 3.4
Untested 382 Clicks Pub: Oct 30, 15
Humorous Hispanic Accounts
Social Media Star Lejuan James Shares Snippets of Life as a Latino
With more than 500,000 followers on Vine and over a million on Instagram, it’s safe to say that LeJuan James has reached the status of a social media superstar. As a Dominican and Puerto Rican,... [More]
Boxing Bicultural Beer Ads - This Macho Ad is the First Tecate National Campaign in the US
SCORE: 4
This Year and Untested 112 Clicks Pub: Apr 12, 16
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
This brooding new commercial for Mexican lager Tecate Light marks the beginning of the brand’s first national campaign in the United States. Brewed by Mexican Heineken subsidiary Cuauhtémoc... [More]
Playful Child Athlete Campaigns - This Ad for Goya Canned Beans is Heartwarming and Funny
SCORE: 3.1
Untested 139 Clicks Pub: Jul 30, 15
Playful Child Athlete Campaigns
This Ad for Goya Canned Beans is Heartwarming and Funny
This endearing commercial for Goya canned beans follows the wide-eyed daydream of a mother as she prepares dinner for her family. The heartwarming spot sees the mother dreaming of her son winning a... [More]
Boredom-Banishing Car Commercials - The Toyota RAV4 Hybrid Vehicle Commercial is Humorous
SCORE: 3.5
This Year and Untested 74 Clicks Pub: Apr 7, 16
Boredom-Banishing Car Commercials
The Toyota RAV4 Hybrid Vehicle Commercial is Humorous
Focusing on the theme “same old story,” this Toyota RAV4 Hybrid vehicle commercial features party goers bored by the story of a fellow party goer. Aired on ESPN Deportes during the... [More]
Latino Comedy Channels - Horatio Sanz and Fred Armisen's 'Mas Mejor' Targets a Hispanic Audience
SCORE: 1.9
Untested 71 Clicks Pub: Oct 14, 15
Latino Comedy Channels
Horatio Sanz and Fred Armisen's 'Mas Mejor' Targets a Hispanic Audience
Two Saturday Night Live comedians, Horatio Sanz and Fred Armisen, are now coming together to create ‘Más Mejor,’ a digital comedy network that’s aimed at an English-speaking... [More]
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