Humorizing Hispanic

Marketers take a comedic approach to connect with younger Hispanics

Implications - Marketers looking to tap into the Hispanic Millennial market are opting for a lighthearted, humorous approach. The success of these campaigns reveals that Hispanic Millennials possess the same self-aware, self-reflexive sense of humor as their Caucasian counterparts, able to poke fun at stereotypes on both a generational and cultural level.
SCORE: 4.5
This Year and Untested Top 5 Examples: 1,384 Total Clicks Oct 15 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Satirical Fast Fashion Commercials - This Old Navy Campaign Teaches Moms About Cool Clothes
SCORE: 7.6
This Year and Warm 591 Clicks Pub: Jul 4, 16
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
Actress Judy Reyes stars in this Hispanic Old Navy campaign that promotes the fast fashion retailer’s Back to School sale. Playing a mom who drives her son to school on the first day of classes,... [More]
Humorous Hispanic Accounts - Social Media Star Lejuan James Shares Snippets of Life as a Latino
SCORE: 3.2
Untested 385 Clicks Pub: Oct 30, 15
Humorous Hispanic Accounts
Social Media Star Lejuan James Shares Snippets of Life as a Latino
With more than 500,000 followers on Vine and over a million on Instagram, it’s safe to say that LeJuan James has reached the status of a social media superstar. As a Dominican and Puerto Rican,... [More]
Boxing Bicultural Beer Ads - This Macho Ad is the First Tecate National Campaign in the US
SCORE: 3.8
This Year and Untested 128 Clicks Pub: Apr 12, 16
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
This brooding new commercial for Mexican lager Tecate Light marks the beginning of the brand’s first national campaign in the United States. Brewed by Mexican Heineken subsidiary CuauhtĂ©moc... [More]
Fun-Encouraging Beer Ads - The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
SCORE: 3.4
This Year and Untested 72 Clicks Pub: Apr 6, 16
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
Being that Nielsen reported Bud Light as being the choice beer for 45% of Hispanic and Latino-Americans, the El Bud Light Party ‘Estamos Unidos’ Super Bowl spot is well-timed. Featuring... [More]
Cultural First Job Ads - The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
SCORE: 3
Untested 208 Clicks Pub: Jan 21, 16
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
In an effort to connect more closely with it’s customers, the McDonald’s ‘First Customer’ fast food commercial highlights an important milestone in a teenager’s life.... [More]
Quantcast