Refusing to believe that e-commerce is totally the way of the future, realty investor Sponda set out to create a new kind of retail loyalty platform. 'The Physical Cookie,' takes inspiration from cookies used on web browsers and brings this concept to a brick and mortar shopping location.
This program was tested at Helsinki's Citycenter, where shoppers were given a personalized VIP key to the mall. While browsing the stores, the keys pick up on what a shopper is most captivated by and offers hyper-targeted deals that will most likely be of interest. With smart technology built into the device, Sponda is able to offer an alternative to the popular Bluetooth beacons, apps and plastic cards that's extremely easy to use on the consumer end.
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