Bodily Esteem

Consumers challenge the mainstream by openly celebrating body diversity

Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from beauty and fashion media.
SCORE: 7.6
Viral Top 4 Examples: 76,223 Total Clicks Mar 15 - Apr 15
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Consumer Insight Topics: Pop CultureFashionMedia
Plus-Size Padding Portraits - Refinery29 Uncovers a Plus-Size Practice That's Bad for Body Image
SCORE: 7.8
Viral 20,765 Clicks Pub: Apr 9, 15
Plus-Size Padding Portraits
Refinery29 Uncovers a Plus-Size Practice That's Bad for Body Image
The use of Photoshop may have drummed up a lot of body image controversy in the fashion industry, but there are other practices that are just as troubling including the use of plus-size padding. As... [More]
Plus-Size Dancer Portraits - Toby Burrows Photographs Fat Dancers for the Nothing to Lose Project
SCORE: 7.7
Viral 29,019 Clicks Pub: Mar 4, 15
Plus-Size Dancer Portraits
Toby Burrows Photographs Fat Dancers for the Nothing to Lose Project
Opposing the general mentality of programs such as The Biggest Loser and Extreme Weight Loss, the ‘Nothing to Lose’ project celebrates fat bodies as perfect in their own right. The... [More]
Sultry Plus-Size Campaigns - The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
SCORE: 7.6
Viral 18,544 Clicks Pub: Apr 8, 15
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
Making a statement against lingerie brands like Victoria’s Secret, the #ImNoAngel campaign works to “redefine sexy” as an attitude and a look that comes in many shapes and sizes.... [More]
Model Diversity Documentaries - A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
SCORE: 7.2
V. Hot 7,895 Clicks Pub: Apr 8, 15
Model Diversity Documentaries
A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
An upcoming fashion documentary titled A Perfect 14 is taking aim at the one-size-fits-all attitude toward the representation of women’s bodies. To be released in 2016, A Perfect 14 will be... [More]