Consumers challenge the mainstream by openly celebrating body diversity
Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from beauty and fashion media.
Trend Themes
1. Body Positivity Movement - Businesses can adapt their marketing and branding strategies to showcase the diversity of body types, from size to shape, and feature models who represent their target demographic.
2. Transparency and Authenticity - Consumers are increasingly drawn to brands that promote transparency and authenticity in their messaging, particularly when it comes to issues of social justice and representation.
3. Inclusivity and Representation - Businesses can prioritize inclusivity and representation in all areas, from advertising and marketing to product design and distribution, to engage a more diverse and socially conscious customer base.
Industry Implications
1. Fashion and Apparel - The fashion industry must prioritize inclusivity and representation to promote positive body image and showcase diversity.
2. Beauty and Cosmetics - With consumers demanding more transparency and authenticity in messaging and product development, beauty and cosmetics brands can make meaningful strides towards more inclusive and diverse representation.
3. Media and Entertainment - In order to promote social justice and inclusivity, media and entertainment companies must prioritize representation and authenticity in their programming and marketing.
4 Featured, 23 Examples:
1,049,376 Total Clicks
Date Range:
Mar 15 — Apr 15
Trending:
Viral
Consumer Insight Topics:
