Anti-Tech Packaging

Tech product packaging evolves to reference a simpler time

Implications - The world of technology is advancing at such a rapid pace, it can be overwhelming. Instead of alienating consumers with futuristic aesthetics, brands are opting for packaging that references a simpler time. Retro-inspired packaging not only draws upon the power of nostalgia, it also makes tech products more accessible for those with less tech savvy.
SCORE: 4.5
Mild Top 4 Examples: 12,982 Total Clicks Jan 15 - Apr 15
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DEMOGRAPHICS
Computer Game Cartons - This Pacman Packaging Concept Was Made to Be Playful and Interactive
SCORE: 5.3
Warm 6,389 Clicks Pub: Jan 5, 15
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
While consumers continue to get seduced into the world of all things hi-tech, this Pacman packaging demonstrates an interesting dynamic within the realm of design. Although this project is... [More]
Novel Smartphone Packaging - This Phone Package Design Takes Inspiration from a Hardcover Book
SCORE: 4.6
Mild 1,748 Clicks Pub: Jan 7, 15
Novel Smartphone Packaging
This Phone Package Design Takes Inspiration from a Hardcover Book
Rather than developing a phone package design for the Vega Secret Note2 that would surround it in plastic, Duhan Kim of Pantech Co. created a design with much more texture, emotion and interest. The... [More]
Retro Rebranded Packaging - This Shure Special Edition Microphone Gets a Vibrant Vintage Image
SCORE: 3.3
Mild 3,937 Clicks Pub: Jan 12, 15
Retro Rebranded Packaging
This Shure Special Edition Microphone Gets a Vibrant Vintage Image
This example of a fabulous retro rebrand demonstrates that a fresh brand identity can come from old image. MiresBall was given the job of jazzing up a box for a special edition product to help... [More]
Interactive Record Covers - DJ QBert's Record Cover Plays Songs When Prompted by Touch
SCORE: 4.2
Untested 908 Clicks Pub: Jan 19, 15
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
Now that there are fewer people buying music that comes stored on some sort of a physical device, CD and record cover designs need to be more intriguing and clever than ever before. In this instance,... [More]