Tech Mimicry

Consumers opt for packaging that references the style of technology brands

Implications - Industries outside of the technology sphere, such as food or fashion, have adopted a tech-focused style of packaging in order to better appeal to the modern consumer. This shift in packaging reveals not only the universality of technology, but the cult-like status it has achieved among consumers, who closely identify with the aesthetics of their favorite brands.
SCORE: 5
Warm Top 4 Examples: 12,240 Total Clicks Mar 14 - Apr 15
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DEMOGRAPHICS
Speedy Shoe Box Branding - The Under Armour Speedform Apollo Box Takes the Shape of a Jet
SCORE: 5
Warm 5,993 Clicks Pub: Mar 24, 14
Speedy Shoe Box Branding
The Under Armour Speedform Apollo Box Takes the Shape of a Jet
Under Armour’s Speedform Apollo shoe box packaging effectively makes its case for how fast its shoes will make you run. Running shoes that are packaged in a static rectangular shoe box hardly... [More]
Two-Tone Truffle Packaging - These Black and White Chocolate Boxes Have a Highly Graphic Look
SCORE: 4.5
Warm 1,245 Clicks Pub: Mar 25, 15
Two-Tone Truffle Packaging
These Black and White Chocolate Boxes Have a Highly Graphic Look
There’s something very contemporary about the design of these black and white chocolate boxes that isn’t totally obvious with an up-close glance. The use of plain white in packaging has... [More]
Pixelated Skincare Packaging - 'The Basics' Takes Inspiration from the Space Invader Video Game
SCORE: 4.7
Warm 2,367 Clicks Pub: May 29, 14
Pixelated Skincare Packaging
'The Basics' Takes Inspiration from the Space Invader Video Game
The Basics is a line of four skincare products that aim to do it all. ‘mousegraphics’ developed the identity for this product line, in response to feeling that “The existence of... [More]
Tech-Focused Underwear Branding - BlackRose NYC Brands the SILVER Collection for Mack Weldon
SCORE: 4.4
Mild 2,635 Clicks Pub: May 9, 14
Tech-Focused Underwear Branding
BlackRose NYC Brands the SILVER Collection for Mack Weldon
To brand its new SILVER Collection just released this past spring, Mack Weldon turned to Blackrose NYC to be in charge of this task. The design company wanted to bring out the technological... [More]