Category
Business
Category Mashups
Trend cluster
Category
Niche
Crowdfunding
Crowdlending sites help give a voice to niche enterprises and causes.
3.6
Trend score
Trend
What is the Niche Crowdfunding trend?
Niche Crowdfunding: Offering niche communities and small scale business endeavors an outlet for heightening exposure, specialized crowdfunding platforms are becoming a place interests and enterprises can gain momentum. Raising funds and support for everything from wine projects to restaurant communities and writer initiatives, consumers are utilizing the power of social funding to expose mainstream audiences to more unique enterprises.
Trend themes
Themes within the Niche Crowdfunding trend
Three behaviours holding the trend together01
Specialized Crowdfunding
Specialized crowdfunding platforms are becoming a place for niche communities and small business endeavors to gain exposure and support.
02
Equity Crowdfunding
Equity crowdfunding platforms are allowing customers to become investors in their favorite products and services.
03
Virtual Reality Gaming
Virtual reality gaming is revolutionizing the gaming industry, with open-world action RPG games such as Home Free allowing players to experience realistic environments and stories.
Industry implications
What the Niche Crowdfunding trend means for industry
Where the trend changes the playbookFor
Finance
The finance industry can benefit from specialized crowdfunding and equity crowdfunding platforms.
For
Hospitality/Culinary
The restaurant industry can utilize equity crowdfunding platforms to fund new ventures and attract customers.
For
Gaming
The virtual reality gaming industry is paving the way for immersive and engaging gaming experiences that go beyond traditional gaming.
Workshop question
What is your brand doing to prepare for the next wave of entrepreneurs? What disruptive approach to your industry might put you at risk?
Trend signals
Trend signals for Niche Crowdfunding
Trend score 3.6 out of 10, from popularity 66%, activity 35%, freshness 8%.
Popularity66%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Niche Crowdfunding trend
4 featured examples from Mar 22, 2014 to Nov 4, 2015CategoryLifestyle
Restaurant Crowdfunding Sites
The Equity Crowdfunding Platform Turns Customers Into Investors
Equity Eats is disrupting traditional restaurant finance by enabling entrepreneurs to fundraise through equity crowdfunding and allowing customers to become investors in future ea…
CategoryBusiness
Wine-Focused Funding Platforms
Fundovino is a Crowdfunding Site Dedicated Solely to Wine Projects
Disruptive innovation opportunity: Design a crowdfunding platform that focuses on specific sectors, such as sustainable fashion or craft breweries.
CategoryPop Culture
Crowdfunding Writer Project Websites
Beacon is Kickstarter for Writers Working on Passion Projects
Disruptive innovation opportunity: Introduce new crowdfunding platforms and services tailored to the needs of freelance writers and their passion projects.
CategoryTech
Rescue Dog Games
The 'Home Free' Game Was Inspired by a Real Rescue Dog
Disruptive innovation opportunity: Explore new genres and gameplay mechanics to captivate and engage players in the fast-growing video game development industry.
