Category
Business
Category Mashups
Trend cluster
Category
Crowdsourced
Reward
Enterprises crowdsource rewards to give back to consumers.
4.0
Trend score
Trend
What is the Crowdsourced Reward trend?
Crowdsourced Reward: Evolving to become more than just a place for marketing and developing products, crowdfunding and crowdsourcing platforms are putting a greater emphasis on the consumer by openly giving prizes and rewards instead of asking for something in return. Utilizing the power of social platforms to grant wishes and raise funds for people like athletes, enterprises are publicly promoting rewards to connect with consumers in a more heartfelt manner. This signifies a turn toward more consumer-focused online endeavors.
Trend themes
Themes within the Crowdsourced Reward trend
Three behaviours holding the trend together01
Crowdsourcing Rewards
Enterprises are shifting the emphasis from marketing and product developing to giving prizes and rewards through crowdfunding and crowdsourcing platforms to connect emotionally with their consumers.
02
Crowdfunding Athlete Performance
Crowdfunding platforms are incentivizing and rewarding student athletes to finish school and improve their performance both in and out of class, using the help of fans to purchase them a graduation gift.
03
Crowdsourced Loyalty Programs
Reward apps such as MoPals are providing incentives to users for activities other than shopping such as sharing photos, reviews and posts, offering something more tangible and valuable than virtual badges.
Industry implications
What the Crowdsourced Reward trend means for industry
Where the trend changes the playbookFor
Crowdfunding Industry
Crowdfunding platforms can leverage the trend of crowdsourcing rewards to connect with consumers emotionally and create marketing opportunities.
For
Sports Industry
Sports organizations and teams can leverage the trend of crowdfunding athlete performance to incentivize student athletes and improve their graduation rates.
For
Retail Industry
Retailers can leverage the trend of crowdsourced loyalty programs to provide rewards to customers, build customer loyalty, and create marketing opportunities.
Workshop question
How can you tap into the P2P market to gameify your offerings and provide a sense of reward to consumers?
Trend signals
Trend signals for Crowdsourced Reward
Trend score 4.0 out of 10, from popularity 64%, activity 48%, freshness 8%.
Popularity64%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crowdsourced Reward trend
4 featured examples from Jan 9, 2014 to Apr 1, 2015CategorySocial Good
Crowdsourced Wish-Granting Services (UPDATE)
The Crowdwish Site Works to Make Wishes Come True
Disruptive innovation opportunity: Applying the crowdsourcing model to various industries, allowing companies to tap into the collective wisdom of large groups of people to solve…
CategorySpecial
Crowdfunded Olympic Teams
The Jamaican Olympic Team Raised the Funds It Needed Online
Crowdfunding and social media promotion can revolutionize funding models and marketing strategies for sports organizations, including Olympic teams.
CategoryMarketing
Crowdsourced Reward Apps
MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts
The hospitality industry can benefit by using crowdsourced reward programs to boost customer engagement for hotels, resorts, and restaurants
CategoryLifestyle
Athlete Incentive Platforms
FanPay Rewards Student Athletes with a Crowdfunded Graduation Gift
The crowdfunding industry can leverage this trend by creating specialized platforms for fans to contribute towards graduation gifts for student athletes.
