Boomers tackle burdensome nutritional consumption with experimentation
Implications - Adding an element of excitement to dietary routines, consumers are introducing nutrients and protein sources to more familiar, mainstream foods. Reflecting a desire to have the "best of both worlds," consumers are experimenting with food forms and ingredients to not only add in nutrients, but also add excitement to otherwise bland foods.
Workshop Question - How can your brand add an aspect of surprise and delight? Consider marketing strategies, add-ons, etc.?
Trend Themes
1. Functional Foods - Consumers are adding ingredients that add nutrients, such as probiotics to everyday foods
2. Plant-based Proteins - Beans are being used as an alternative base to traditional dishes due to their high in plant-based protein and fiber
3. Gluten-free - Brands are creating new gluten-free options to accommodate those with food allergies and who are looking for a healthier alternative
Industry Implications
1. Food and Beverage - Brands can innovatively trial and add nutrients that enhance everyday foods to attract health-conscious consumers
2. Snack Bars and Pre-packed Lunches - Functional food bowls and packaged lunches offer the opportunity to include plant-based proteins to create nutritious, filling meals
3. Gluten-free Products - Consumers with gluten or allergy concerns need more gluten-free snack options and could benefit from healthier gluten-free options
