Survival Subscription

Consumers search for subscription services that make everyday life easier

Implications - Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort.
SCORE: 5.3
Warm Top 6 Examples: 31,265 Total Clicks Aug 14 - Mar 15
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DEMOGRAPHICS
Consumer Insight Topics: FashionLifestyleHealthCosmetics
Meal Delivery Startups - Chowdy is a Healthy Meal Subscription Service in Toronto
SCORE: 7.6
Viral 20,974 Clicks Pub: Mar 2, 15
Meal Delivery Startups
Chowdy is a Healthy Meal Subscription Service in Toronto
Chowdy is a Toronto-based healthy meal subscription service started by two guys who describe themselves as hating to cook. The affordable Chowdy service offers a variety of meal plans and is... [More]
Motherhood Survival Kits - Hello Flo's New Mom Kit is Stocked with Products for New Moms
SCORE: 6.1
Warm 2,371 Clicks Pub: Feb 28, 15
Motherhood Survival Kits
Hello Flo's New Mom Kit is Stocked with Products for New Moms
Hello Flo’s New Mom Kit delivers the same level of genius as its period subscription kits and hilarious commercials. This new offering from the brand appeals to women who have recently had a... [More]
Caffeinated Subscription Services - Starbucks' Coffee Subscription Service Delivers Fresh Roasts
SCORE: 5.1
Mild 1,579 Clicks Pub: Feb 25, 15
Caffeinated Subscription Services
Starbucks' Coffee Subscription Service Delivers Fresh Roasts
Although you probably don’t have to venture very far to find a local Starbucks, the chain is now offering a coffee subscription service to give people even more ways to get their daily java fix.... [More]
Backup Charger Subscriptions - Doblet Hopes to Place Portable Battery Packs in Popular Restaurants
SCORE: 5.1
Mild 1,827 Clicks Pub: Sep 4, 14
Backup Charger Subscriptions
Doblet Hopes to Place Portable Battery Packs in Popular Restaurants
Unexpectedly running out of juice on your phone can be a deeply irritating experience, which is why Doblet wants to place portable battery packs in popular restaurants and bars. The idea is if you... [More]
Period Goodie Box Redesigns - Le Parcel Offers Monthly Gift Boxes to Make Aunt Flo's Visit Better
SCORE: 3.8
Mild 3,547 Clicks Pub: Aug 26, 14
Period Goodie Box Redesigns
Le Parcel Offers Monthly Gift Boxes to Make Aunt Flo's Visit Better
Le Parcel is a monthly subscription service that delivers feminine hygiene products, chocolates and gifts. The company recently underwent a redesign for all their packaging. As if the period... [More]
Smart Dental Devices - The Quip Toothbrush System Ships You Fresh Supplies Every 3 Months
SCORE: 3.1
Mild 967 Clicks Pub: Feb 12, 15
Smart Dental Devices
The Quip Toothbrush System Ships You Fresh Supplies Every 3 Months
The Quip Toothbrush is a collection of electric toothbrushes that ships customers new brush heads and paste every 3 months through its subscription service, which boasts competitive pricing and... [More]