Le Parcel is a monthly subscription service that delivers feminine hygiene products, chocolates and gifts. The company recently underwent a redesign for all their packaging. As if the period products they deliver aren't enough, the simple design aids in making that time of the month a bit more enjoyable.
Creative agency Seven Fifty Five redesigned the Le Parcel packaging to be more functional, using a silk screened lighter-weight cardboard instead. Organization with the box is also aided by heat sealed pink pouches, offering a cleaner look. They also wanted to maintain the gift-giving esthetic, so you feel like you're getting a present.
This is the third round of packaging Seven Fifty Five has done for the subscription service since it launched three years ago.
Stats for Period Goodie Box Redesigns
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Research: 3,138 clicks in 90 w
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Concept: Le Parcel
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Segment: Females, 12-35
Comparison Set: 30 similar articles, including: beauty subscription shops, monthly makeup subscriptions, and unlimited e-return services.
Period Goodie Box Redesigns
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