From Handbag Personalization Kiosks to Camera Shop Galleries

By: Katherine Pendrill - May 28, 2016
In an effort to combat the growth of online shopping, a number of brick-and-mortar stores have transformed into multipurpose retail spaces. Whether it letting customers test out products directly in the store or providing them with professional services, these hybrid retail concepts are transforming the traditional shopping experience.

One of the most unique ways that brands are making their stores more interactive is by offering complementary services that consumers are likely to use in conjunction with the products they buy. For instance, Coach set up a series of customization kiosks in its stores to offer post-purchase customization. Similarly, Nudie Jeans has an in-house workshop for repairing, altering or customizing denim on-site.

However, not all brands offer in-store services that are directly related to their products. Indeed, many multipurpose retail spaces are outfitted with lounges, cafes and restaurants instead of complementary services. While not directly related to the brand, these kinds of in-store features help to provide a more relaxing and enjoyable shopping experience for consumers.