Wilford's Berlin Store Features a Legwear Gallery Inside

By: Katherine Pendrill - Mar 6, 2017
References: company.wolford & trbusiness
Last fall, the British lingerie and hosiery company Wolford opened a new concept store in Berlin complete with a 'legwear gallery.' Described as "an open space in which the customer can embark on a journey of discovery," the new Wolford store offers consumers a different way to shop for hosiery and shapewear.

Wolford's new concept store is located on Kurf├╝rstendamm, which is one of the most famous streets in Berlin. Inside, the store is dominated by light oak and brass finishes, giving it a bright, yet warm atmosphere. At the center of the store is the brand's legwear gallery, which presents tights in a more visible and accessible way. To complete the exclusive shopping experience, the store is outfitted with a 'magic mirror' with an interactive screen that allows shoppers to communicate with staff and browse for other products.

More than just a store, the new Wolford boutique makes the process of shopping for hosiery more interactive and engaging.