The Sunspel Store in Berlin Features Carefully Curated Displays

By: Katherine Pendrill - Mar 6, 2017
References: info.sunspel & huhmagazine
Sunspel has always been known for its minimalist approach to clothing and that same approach is also reflected in its new store in Berlin, Germany.

Opened last spring, the new Sunspel store is located in Berlin's chic Mitte district. Nestled among the many cafes and boutiques, the store is a bright and airy space that reflects the brand's minimalist aesthetic. The interior of the store features nothing but bare-bones displays made from English ash wood. Each piece is then carefully displayed out in the open so that the clothing can speak for itself. While the majority of the pieces available are for men, the shop does also carry select items from its womenswear line.

The new Sunspel store demonstrates that shoppers prefer minimal in-store displays to flashy promotional materials.