Casa Maserati in Milan is a Clubhouse-Like Hybrid Retail Experience

By: Rebecca Byers - Feb 18, 2016
The new Casa Maserati store in Milan is the luxury auto brand's first retail location for their lifestyle range. The luxurious space is part boutique, part members lounge, with plenty of enticing plush furniture to lounge in while observing the curious collection of curated Maserati memorabilia. In addition to the expertly curated merchandising, the Casa Maserati store also boasts an elaborate kitchen and experiential bar area that will likely function as a venue for in-store events.

Located in the heart of Milan, the store is located within a historical building that was carefully restored to communicate Maserati's distinct luxury brand experience. Given the obstacles in claiming the space, designers were forced to create space vertically with towering shelving and other techniques.