This Experimental Store is Divided into Various Interactive Spaces

By: Katherine Pendrill - Sep 22, 2015
References: samsungdlight & venturebeat
Samsung recently opened a retail outlet that is divided into various interactive spaces. While many stores now feature digital displays, Samsung's new outlet provides visitors with a wide variety of interactive experiences.

The new D’light experience store is located within the company's main building in Seoul. The new store features two different floors, each of which is divided into various interactive spaces. The first floor allows guests to test out current products and services. The second floor is aimed at educating guests about how new technology is impacting their lives and different industries. Each floor features different interactive displays, such as the Home of the Future and a model of Samsung's SmartThings Hub. The multi-tired store is designed to showcase Samsung's current and future innovations.

The interactive store is designed to impress visitors by allowing them to get up close and personal with new technology. The tactile experience ultimately helps consumers better understand how they can use new products in their everyday life.