This Leica Store in California Features Minimal Fixtures

By: Laura McQuarrie - Dec 17, 2015
References: us.leica-camera &
This Leica store in California designed by WZ Architecture was themed around technology, art and education, just like the brand's culture. The San Francisco shop is situated inside a historic building, which is only hinted at by a few details inside of the camera store. While the design of the retail space is quite upscale, the built-in elements included in the space are fairly minimal. As well as being aesthetically pleasing, minimalism also offers a cost-effective way to fill a space. On one side, there is ample space for products to be displayed, while on the other, there's room for a series of photographs to be featured as they would in an art gallery.

Because this design project was undertaken in a historic building, it was vital for WZ Architecture to create flexible spaces, without expanding the store's fa├žade and incurring additional costs and changes to the iconic building.

As more brands become interested in experiential marketing and hosting in-store events, multipurpose spaces are being embraced to get the most value out of a single shop.