Nudie Jeans' Denim Shop in NYC Doubles as a Repair Station

By: Laura McQuarrie - Jan 28, 2016
References: nudiejeans &
At the Nudie Jeans denim shop in New York City, browsing, trying on or purchasing a brand new pair of jeans are just a few of the activities shoppers can take part in.

This flagship retail space takes over an entire five-storey loft, complete with ample space to view walls and racks of denim. What truly makes this space unique are the on-site heavy duty sewing machines that enable customers to make on-the-spot repairs and customizations of favorite denim pieces.

Many brands and retailers seem to show little care for a product after it is purchased, adopting attitudes that encourage replacing faulty or broken items versus repairing them. However, it's heartening to see brands like Nudie Jeans investing in a product's longevity with additional in-store services.