From Branded Fitness Pop-Ups to Interactive Dining Events

By: Rebecca Byers - Feb 28, 2016
The top February 2016 marketing trends speak to recent successful campaigns and the approaches they took to educating consumers on the product or service being offered.

In a stellar example of the shift to brands meeting consumers in their own space, Reebok recently opened up a pop-up gym in London's Shoreditch Boxpark. The CrossFit obstacle course featured drills such as a 30-second tire flip sprint and served as an ideal setting to introduce the brand's winter workout wear.

Meanwhile, the new in-flight media available to JetBlue passengers via their partnership with Amazon was introduced with a showcase at JFK's Terminal 5. The 'Amazon on JetBlue' pop-up provided a temporary movie theater-style suite in which to test out the media available through the new partnership.