Seoul Secret's Snowz Gluta Ad Tastelessly Promotes Skin-Whitening

By: Meghan Young - Jan 11, 2016
References: adweek & designtaxi
The world of beauty -- from its ideals to physical products -- can already be viewed controversially and now a commercial promoting the new Snowz Gluta has taken that controversy to the next level. Although since removed from the public eye, the ad campaign depicted two women, one who's skin darkened dramatically to her dismay. It ended with the line, "You just need to be white to win."

A skin-whitening product from Seoul Secrets, Snowz Gluta promotes a coveted beauty ideal in Asia. Design Taxi writes, "The company apologized in a Facebook post, saying it had no intention of being discriminatory and only meant to convey self-improvement 'in terms of personality, appearance, skills, and professionally.'"

As products like Snowz Gluta continue to pervade the market, it will be interesting to see how companies promote them positively rather than negatively.