Molson Canadian's Anything for Hockey Campaign is Epically Canadian

By: Meghan Young - Jan 11, 2016
References: molsoncanadian & contemporist
As stereotyped as Canada's love of hockey is, the recently completed rooftop ice rink epitomizes the love of the sport in an epically modern way. Taking to the soaring height of a skyscraper in the middle of the Toronto downtown core, the perception of hockey is shifted in a way that will resonate with more than just Canadians.

Created by Molson Canadian for its 2016 #anythingforhockey campaign, getting the chance to play on this rooftop ice rink depends on entering the contest that goes along with it. Fans were asked to share their own #anythingforhockey story or image on Twitter, Instagram or Facebook for a chance to set foot on it.

Overall, it's a clever and creative campaign that promotes new experiences and old traditions.