This Celebrity Cruises Activation Delighted Consumers on Blue Monday

By: Rebecca Byers - Jan 25, 2016
References: eventmagazine
A recent brand activation from travel brand Celebrity Cruises sought to provide busy commuters with moments of delight on so-called Blue Monday 2016. Considered the "saddest" day of the year, Blue Monday has proven to be a unique opportunity for branded stunts that seek to introduce offerings to consumers through experiential means.

In this particular experiential promotion, Celebrity Cruises interacted with consumers leaving London's Waterloo Station by creating a pop-up version of its Lawn Club at the station's taxi rank. The brand also invited butlers to be on-hand to help consumers hail a cab, while they were also given a "passport" to be used for entering a contest that would be rewarding one individual with a chauffeur-driven journey home at the end of that work day.