Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks

By: Jana Pijak - Jan 13, 2016
References: middlesister & behance.net
Fashion boutique Middle Sister is a Vancouver-based business that carries a number of local designer products. In addition to its clothing and accessory range, the boutique carries a number of handmade jewelry pieces and is synonymous with a feminine brand identity.

Conceived by Vancouver-based design studio arithmetic, the Middle Sister brand identity is translated with a palette of pastel pinks. Fused with a metallic gold store logo, the boutique's interior boasts patterned pink wallpaper with hangers, fixtures and promotional materials matching this same, feminine aesthetic.

This pastel brand identity contributes to an experiential retail space that visitors will remember. In addition to visiting its gorgeous retail store, Middle Sister fans can check out the company's Instagram profile for daily style inspiration.