These Evian Water Bottles Aim to Lower Excessive Alcohol Consumption

By: Ady Floyd - Jan 14, 2016
References: packagingnews & luxurylaunches
This cheeky new line of Evian water bottles was created to help consumers stick to alcohol-free new year's resolutions. The creative water bottle brand has crafted and launched three cocktail-themed labels that are designed to replace consumers' desire for real alcohol.

The three flavors are cleverly titled "Evian-Jito, Evian-Colada and Evian-Politan." Each of the bottles feature a brightly colored label with imagery to suit their new mocktail names. This limited-edition line of Evian water bottles is collectively called 'Evian Spirits,' aiming to brighten the moods of consumers.

The ultimate goal for these vibrant bottles is to reduce post-holiday blues, while encouraging positive health choices. The new bottles will be available for a limited time until February.