Jacob's Held a London Event with a 40-meter-long Cheeseboard

By: Rebecca Byers - Dec 31, 2015
References: eventmagazine
Jacob's Cream Crackers brand continued their work with 3 Monkeys Communications with an epic cheese and cracker pairing event that featured a giant cheeseboard. The delicious London marketing event was centered around a huge 40-meter-long cheeseboard showcasing a wide variety of cheese separated into four categories.

The event sought to highlight the best uses for the Jacobs Cream Crackers range, with an emphasis on bringing back the after-dinner cheeseboard. Based on research of their own, the Jacob's brand found that most Brits don't carry more than one type of cheese in their fridge at a time and only prepare a cheeseboard on average once a year.

The educational event, which also celebrated the brand's 130th anniversary, served as an optimal chance for Jacob's to educate consumers on the ease and indulgence of a casual cheeseboard.