An inventive KD pop-up hit Toronto over the summer to announce the brand's name switch from the more formal 'Kraft Dinner.' The creative pop-up featured an appearance by Toronto musican Kardianal Offishial and was a great opportunity to stop people out and about running regular errands.
Located on along the hip Queen Street West shopping strip, the one-day KD pop-up featured a boarded-up storefront converted into a home kitchen-inspired cupboard, which was full of boxes of KD for consumers to grab on their way by. A creative way to introduce the new brand name and packaging design, the pop-up was located in a high-traffic area, while it was also likely to be shared on social media.
Curbside Cupboard Pop-Ups
More Stats +/-
Fashionable Martini Pop-Ups
In-Flight Streaming Launches
Pop-Up Doughnut Kiosks
Festive Chocolate-Covered Pop-Ups
Winter-Themed Whiskey Pop-Ups