The Elgin Flagship Store is Organized by Color and Texture

By: Rebecca Byers - Jan 14, 2016
Located on London's Bond Street, the stunning new Johnstons of Elgin flagship boutique boasts prismatic, gradient merchandising that is delightful to the eye. The brand, which previously counted on passionate fans traveling far and wide to visit its Scotland factories as a means of viewing the full collection, tapped Checkland Kindleysides to create the new home base in London.

The new Johnstons of Elgin flagship on Bond Street will serve as a space to showcase the full collection and is designed to give off a homey feel that helps puts shoppers at ease. The store is characterized by elegant features such as its tiled mosaic floor, brand artifacts and an area to discover the brand's traditional machine processes of dying, blending and spinning.