From Six Second Video Campaigns to Branded Selfie Filters

By: Jana Pijak - May 5, 2016
These examples of targeted Gen Z marketing range from inventive television ads to social media campaigns that aim to reach mass audiences in an organic and authentic way. While Trident reached a younger audience with six second ads that featured Vine influencers Nicholas Megalis and Rudy Mancuso, retailers like PB Teen -- a younger division of Pottery Barn -- enlisted the help of YouTube star Meg DeAngelis (MayBaby) who also helped to create a custom collection for the home decor brand.

Other key examples of targeted Gen Z marketing include Cadbury's Cream Egg Snapchat filters and McDonald's secret geofilters that can only be accessed while at specific locations.

Understanding Gen Z's dedication to social media, major and up-and-coming brands are both enlisting the help of famous influencers while communicating with this demographic in a way that is honest and authentic.