These Six-Second Ads for Trident Feature Popular Vine Stars

By: Katherine Pendrill - Jan 21, 2016
References: mashable
Trident released four six-second ads via the popular video platform Vine. While brands often spend large amounts of money crafting lengthy commercials, Trident demonstrates just how powerful six-seconds of content can be.

The Trident ads feature popular Vine stars Nicholas Megalis and Rudy Mancuso in a series of low-budget scenes. The video portion of the ad only lasts about four seconds, while the rest of time is used to show still shots of the brand's products. Despite the limited content, the ads generated high consumer engagement because they taped into Megalis and Mancuso's existing fan base.

The six-second ads demonstrate how brands can platforms such as Vine as a low-budget marketing tool. The short nature of the ads is also popular among Millennial consumers who are used to taking in information in short bursts.