From Snapshot Adoption Campaigns to Uncouth Feminist Ads

By: Jana Pijak - Aug 29, 2016
These viral marketing innovations range from uncouth feminist ads to snapshot adoption campaigns that use the power of social media to help stray and shelter animals find a permanent home.

A notable example is Tomba Latas' 'Adoption Project' campaign that was promoted on video sharing app Snapchat. The Brazilian animal organization teamed up with the platform in order to introduce animal lovers to homeless dogs that were in need of a home. Setting up public posters with scannable codes, the organization encouraged interaction from social media users.

Other viral marketing innovations range from celebrity rideshare ads -- like Lyft's recent partnership with basketball legend Shaquille O'Neill -- to VIP concert geofilters like Toyota's interactive contest that gave lucky winners a chance to attend this year's Lollapalooza music festival.