Dell's Back-to-School Campaign Introduces 'The New Experts'

By: Laura McQuarrie - Aug 22, 2015
References: youtube & adweek
Last year's back-to-school campaign from Dell featured a cast of influential YouTube content creators, but this time around, the brand's is introducing 'The New Experts,' as young professionals who also have stories worth telling. Even though these people may not all be social media superstars, these people are making waves in their respective industries.

The New Experts include inspiring young people like 21-year-old nuclear physicist Taylor Wilson, teen fashion designer and artist Isabella Rose and João Pedro Motta, a 19-year-old technology entrepreneur from Brazil.

The documentary-style series features a 90-second look into the lives of each individual. On working with Dell to capture these stories, Y&R in New York's Meredith Kinee remarks: "It was important to us to find kids who weren't just YouTube stars, who weren't just influencers, but they had those bigger technology stories and those bigger achievement stories."