From VR Festival Experiences to Tween-Targeting Vlogs

By: Jana Pijak - Mar 14, 2016
These viral video innovations range from VR festival experiences to tween-targeting vlogs that feature interactive home decor content. In addition to Vine-created content like the over-shared 'Damn Daniel' video, other standouts include video dictionary platforms that translate niche slang terms with short clips.

Additional favorites include live-streamed keynote speeches and fashion channels that are created in conjunction with Periscope and Meerkat platforms. In addition to hosting virtual keynotes, tech and media conference SXSW also let viewers experience various festival events from the comfort of their own home with its interactive conference channel.

When it comes to media and music videos, Generation Z and Millennial audiences are responding to authentic and relatable content rather than overly produced big budget clips. A popular example is rapper and comedian Lil Dicky's 'Save that Money' video which was created for free thanks to the star's persistence and the kindness of strangers. Furthermore, examples like Vine Kids give young audience a platform to create and share viral content while blocking inappropriate content and giving parents piece of mind.