Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals

By: Laura McQuarrie - May 22, 2015
References: redbull & marketingland
As an energy drink maker, Red Bull has proven itself to be fearless when it comes to exploring new frontiers of advertising, especially with live video marketing opportunities on emerging social platforms like Periscope and Meerkat.

Red Bull was one of the first brands to make its presence on Meerkat known, especially as it shared live footage from the Red Bull Double Pipe Finals in Aspen. During this event, fans were able to see how many others were watching live with them, as well as comment, like and share the experience with others.

Unlike a commercial where it's easy to change the channel, marketing on Meerkat forces brands to come up with engaging video content that transforms fans into attendees of an experience in real-time.