Janes Harden Stars in a Mind-Bending New Ad from Trolli

By: Laura McQuarrie - Mar 9, 2016
References: trolli.de & adweek
Trolli's 'Inside Inside Inside James Harden's Head' is an offbeat commercial that attempts to get into the mind of the NBA superstar and share some of his thoughts with young audiences.

In the 30-second ad spot, viewers are given a glimpse into the many zany layers of Harden's thoughts, which include nesting doll-style heads that pop out of one another doing things like shooting lasers, chewing mouthfuls of candy and exploding with fireworks.

With his huge social media following and unapologetically quirky personality, James Harden has become a great go-to spokesperson for brands that want to appeal to groups of Millennial and Gen Z consumers. For the Super Bowl 50, Harden also starred in a Taco Bell ad spot to reveal the all-new cheesy Quesalupa.