MSCHF teamed up with Jimmy Fallon to create the 'Gobstomper,' a plain white sneaker inspired by the popular gobstopper hard candy. The Gobstomper sneaker takes inspiration from the colorful style of the candy. While a gobstopper starts out as a solid white sphere, the more it is licked, the more a rainbow hue of colors will be revealed under the shell. The shoe functions in a similar way, though it does not need to be licked to change colors.
The more that people wear the MSCHF Gobstomper, the more its thin white outer layer will deteriorate, revealing a unique hue of colors underneath. Additionally, this color rainbow can change over time with continual use, similar to the process of eating the candy.
Interested consumers can pick up the MSCHF Gobstomper only via the MSCHF Sneakers application on the Google Play and iOS App Store, respectively.
Image Credit: MSCHF
Why This Trend Is Growing
- Candy-inspired Fashion
- Creating fashion pieces inspired by confectioneries such as candies and chocolates.
- Interactive Clothing
- Designing clothing that changes colors or patterns when interacted with or over time.
- Limited Edition Sneakers
- Producing sneakers in small quantities for exclusive releases to build hype and FOMO (fear of missing out).
Industries Being Reshaped
- Fashion Retail
- Creating confectionery-inspired accessories or clothes can lead to a creative edge in the fashion industry and capture the attention of younger demographics.
- Footwear Design
- Incorporating interactive designs into sneakers or other shoes could lead to innovation and differentiation within the footwear industry.
- E-commerce Retail
- Targeting online consumers with exclusive releases allows for controlled inventory, gamification of shopping, and the creation of social media buzz through scarcity marketing techniques.
