From Cyclist-Specific Coffees to

By: Jana Pijak - Nov 29, 2015
These November 2015 sports trends range from Canadian hockey sneakers to underground golf clubs. In addition to participating in sports, fans are heightening their experience with live streaming channels that are customized to feature their favorite athletic programming. They are also shopping for equipment and clothes at retailers that offer shoe customization services and interactive monitors that track wellness and fitness levels.

On the food and nutrition front, athlete-endorsed snack ads are proving that indulgence isn't out of the question for fitness-focused audiences while energizing gums are being marketed to those who lead an active lifestyle.

In addition to launching superfood-infused energy drinks and protein powders, health brands are going one step further with coffee and tea beverages that target athletes. A standout example -- Expedition, a coffee blend created by Casa Espresso and Pilgrim Cycling Co -- is a morning brew that aims to enhance cyclists' overall performance levels while waking them up at early morning hours.