This Adidas NBA Collection Channels Laid-Back Team Spirit

By: Charlotte Joyce Kidd - Oct 3, 2015
References: thehundreds & hypebeast
This Adidas NBA collection lets stylish sports fans express their team spirit without losing their streetwear look.

The capsule collection is a collaboration between the NBA, Adidas Skateboarding and social media/streetwear brand The Hundreds -- giving it a lot of street and sports cred. The collection focuses on two teams: the LA Lakers and the Brooklyn Nets. It includes a jersey and skate shoes for each team, a long-sleeve tee for the Lakers and a hoodie for the Nets. Each item sports the official NBA colors and logo for its team but the silhouettes and patterns reflect a casual, effortless skater aesthetic.

The Adidas NBA capsule collection is a great example of a collaboration that caters to a niche market. NBA fans with a particular sense of style aren't inclined to wear all-out team jerseys, but can still show off their team colors with the help of Adidas Skateboarding and The Hundreds.