From Bilingual Cereal Commercials to Age-Defying Ads

By: Rebecca Byers - Jan 30, 2016
The top 2015 commercials trends showcase the highlights from this year's crop of ad campaigns that successfully resonated with consumers. From emotional montages that engage viewers on an innate feeling level to the fascinating crop of campaigns known as 'Dadvertising,' there are plenty of campaigns that point to important progressions in this realm.

One intriguing take on such this traditional medium was Airbnb's YouTube commercial campaign. The Airbnb Daily Kindness bulletin ran on the sharing economy platform's YouTube channel live for two weeks over the summer featuring BBC veteran Peter Sissons as the news anchor. The series of ads highlighted goodwill stories and continued to amass views long after the campaign's initial run.

If you'd like to delve further into the patterns of opportunities that can be gleaned from the 2015 commercials trends, be sure to check out our 2016 Trend Report.