This Ad by the Swiss Post Shows Packages Being Delivered to Tourists

By: Ady Floyd - Oct 5, 2015
References: adweek & designtaxi
This ad by the Swiss Post shows packages being delivered to unaware tourists. The idea for this commercial is to promote the brand's delivery service, which will deliver any package to any person, even if they miss the delivery the first time.

The commercial itself sees about 30 packages being remotely controlled to tour the streets of Switzerland in order to find the person to whom the package belongs to. There were cameras set up to capture the moments and see how people reacted. While at first the people were shocked, it also always brought a smile to their faces.

This clever ad by Swiss Post is a great way to build the brand's image and create a personal connection to each of its users. By designing a user-specific package for certain people, it brings a sense on connectivity to the user and to the brand.