From Gamified Recycling Programs to Ever-Evolving Cafe Logos

By: Rebecca Byers - Nov 28, 2015
The November 2015 marketing trends highlight a variety of successful attempts at stirring up buzz around a particular cause, product or service.

In a clever move that capitalizes on the widespread fascination with Aesop boutiques, the Australian cosmetics producer recently launched the Taxonomy of Design, a microsite providing detailed information on the various boutiques, the materials used to make them and the local designers the brand pairs with. The creation of the microsite is sure to increase traffic to the unisex skincare brand's main website by rechanneling coverage that would normally be featured on third-party sites.

The November 2015 marketing trends speak to the modern task for brands to create organic buzz online in order for them to rechannel it to suit their own needs and achieve marketing goals.