Virool's Video Ad Tracking Software Monitors Reactions

By: Alyson Wyers - Apr 6, 2015
References: virool & springwise
This video ad tracking platform uses facial recognition technology to monitor the emotions of viewers in real-time. Virool eIQ would be an exceptionally useful tool for analytical advertisers who know people's purchasing habits are emotional more often than not. The first of its kind, the Virool video ad tracking system enables you to measure the success of videos with tangible data.

The Virool eIQ platform hosts the enhanced videos. If a person comes across an eIQ ad online, a pop up asks him or her for permission to turn on the computer camera, which will monitor their reaction using RealEyes emotional response technology. If permission is denied, a regular advertisement will play. The eIQ cloud-based recognition engine identifies emotions instantly and can also track eye movement and heart rate.