From Candy Brand Auctions to Auctioned Airline Upgrades

By: Laura McQuarrie - Apr 11, 2016
These unique auction events include a range of charitable stunts and brand marketing efforts to raise money and awareness.

Some of the most interesting branded auctions come from Skittles, Dos Equis and Nokia, as well as eBay, which joined up with Sotheby's in order to celebrate a one-of-a-kind collection of memorabilia from New York City. In order to capitalize on a consumer's desire for exclusivity, AirBerlin implemented a program called 'Exquisite' that let its travelers bid for better seats. More often than not, these branded auctions are running as part of both online and offline campaigns.

As far as some of the most unusual auction formats, there are organizations that sell Instagram photography for charity, as well as auctions where a bidder's only chance to win is to display a deep and authentic emotional response to an item.