OK Go's Red Star Macalline Ad Captivates with Visual Trickery

By: Laura McQuarrie - Mar 27, 2015
References: okgo.net & adweek
Considering the amount of buzz that happens on the Internet every time a new OK Go music video is released, it's no wonder that Chinese furniture store Red Star Macalline wanted a piece of the action.

OK Go has become known for its visually striking videos that demand to be watched more than once over. Despite having collaborated with brands like Chevrolet, Google and Samsung, this video from OK Go brings a fresh new approach. With mind-bending angles and clever camera placement, the ad dupes you into thinking you're seeing things that you're not. Since the furniture pieces from Red Star Macalline are some of the most integral parts of the video, you can't help but look at them as they pop up—which hardly makes the commercial feel like an advertisement at all.