These ecofill Ads Illustrate the Importance of Printer Cartridges

By: Charlotte Joyce Kidd - Aug 7, 2015
References: digitalsynopsis
These ads for 'ecofill' ink cartridges by Ogilvy Colombia are a reminder of just how important a color can be.

In a series of hilarious images, the ads demonstrate how running out of a particular color can cause a sticky situation. In one scenario, a group of mobsters run out of black, exposing the wires that several members of the gang are wearing. In the magenta ad, bridesmaids lose their pink dresses while fighting over a bouquet. The ads make the viewer laugh, and also think of the familiar stress of running out of printer ink at a crucial moment.

These ecofill ads succeed in narrating a story, telling a joke, and emphasizing the importance of a particular product, all with minimal use of words. The reliance on the visual gag is what makes the ad so effective.