Td's Insurance Ad Features an Anti-Climactic Ending

By: Laura McQuarrie - Feb 28, 2015
References: tdinsurance & marketingmag
The stage of TD Insurance's latest banking commercial is set with a raging storm and a Shakespearean actor who has whipped himself into a frenzy about a tree branch that has fallen on top of the roof of a house. In true theatrical style, the costumed man goes on and on, lamenting about the damage that has been done to the house. Comically, the homeowner appears from the house without a worry in the world and states that his insurance plan has him covered.

By putting an hilarious spin on a scenario that could potentially happen in a real customer's experience with TD Insurance, this is a clever way to put the focus on something familiar rather than spouting data about offered rates and fees.